Solutions in truth.

Isabel Otero leads JLH the same way she lives the rest of her life — hard-working, family-first, and genuinely happiest when she's helping someone or brightening their day.

Before JLH, Isabel spent years in direct community service, enrolling homeless neighbors, seniors, people with mental health conditions and disabled veterans in California LifeLine phone and data service across the state, from Los Angeles up through the Central Valley. She worked with the state's enrollment line herself, in English and Spanish, and once helped complete 111 enrollments in a single day. She also supported homelessness outreach in the City and Port of Los Angeles, including initiatives with Councilman Joe Buscaino and Supervisor Janice Hahn.

Service runs in her family: her child is a service member in the United States Navy. That example of dedication shapes how Isabel leads, with steady work, honesty and care for the people around her.

That same care shows up away from work, too. During the pandemic shutdown, when families couldn't gather, Isabel organized drive-by birthday celebrations for people who'd otherwise have celebrated alone, bringing the cake, balloons and signs herself so families could wave, take pictures and feel celebrated from a safe distance. Even with a full schedule, she has volunteered at an elementary school as a teacher's assistant, putting up decorations for school events and making project folders so kids had what they needed for a better learning experience.

Isabel is a Mexican-American woman in small business, and she's just as committed to helping other women- and minority-owned small businesses earn their piece of the American Dream as she is to building her own. Whatever she takes on, she follows through completely, through work ethic, tact and transparency, one honest relationship at a time.

Solutions in truth.